ActionCOACH, the inventors of the original business coaching service, are using their 20 years of Intellectual Property (IP) to show small business and franchises how to get more time, build better teams in their companies, and make more money on their bottom-line.

ActionCOACH Founder

Born out of a need to combine knowledge, implementation and coaching for small businesses, Brad Sugars founded ActionCOACH in 1993. The well-known Australian brand now operates in 62 countries and coaches 15,000 small businesses every week. The business’s quick success allowed Brad to have his first franchise in 1997 and now there are over 1000 offices globally. 

“We work with small business owners to develop their business plan, then work with them to action that plan”, explains ActionCOACH Australian and New Zealand CEO Paul Henshall. “We provide education and we provide accountability. Most people know what they have to do - they just aren’t doing it”.

Time and Money

The challenges small businesses face are always centred on money and time. “Business owners often come to us because they’re spending 18 hours a day, seven days a week trying to make a living”, says Paul. “They often don’t know enough to do things differently. That’s where we come in. We’re able to teach them how to run their business efficiently and effectively”.

A lot of people have jumped onto the word ‘coaching’, but in reality, they are trainers or consultants. As ActionCOACH is the most experienced and the largest business coaching franchise, they are able to offer benefits that other franchises can’t. “When you join you benefit from the size and global recognition of our brand, our IP and extensive ongoing training and our global network”, shares Paul. 

“When I take new franchisees through our IP they always say the same thing: ‘I can’t believe you have so many resources. I didn’t know you needed all of these’”. ActionCOACH is always looking for people who have first-hand experience growing a successful business either because they’ve grown their own or have helped someone else grow theirs.

ActionCOACH, the inventors of the original business coaching service, are using their 20 years of Intellectual Property (IP) to show small business and franchises how to get more time, build better teams in their companies, and make more money on their bottom-line. “However, we’re not looking for opportunists who only want to make money. We want franchisees who are generally interested in what we do, will be good at what we do, and as a consequence, they will make great money”, explains Paul. They also have to be interested in succeeding at a high level. “If they’re not prepared to push their own business then they will have no credibility when it comes to their own clients”.