July 02, 2019
Australian franchisor Narellan Pools partners with America’s largest pool company
Australia's leading fibreglass pool manufacturer and franchisor, Narellan Pools, has announced a partnership with North America’s largest pool company, Latham Pool Products.
Latham will partner with the Narellan Group, which encompasses the company’s Australian, New Zealand and Canadian franchise and manufacturing businesses. Narellan Pools’ long-time Managing Director Chris Meyer will continue to lead these markets, as well as provide strategic leadership to the North American market. He will also become a shareholder in the new enlarged Latham family.
On the partnership, Meyer said: “We’re incredibly proud to have built the biggest and best pool brand in Australia and New Zealand through our franchise model filled with dedicated and passionate people. We are excited to join forces with Latham to unlock potential on a global scale.
“This partnership is an incredible opportunity. It increases our franchisees’ business value and provides new resources. Our decision to take on a partner has not been made lightly; we are acting to not only capitalise on a huge global opportunity, but also protect the long-term interest of all our stakeholders. We’re delighted to have found a partner that has the same drive, passion and commitment to building the world’s biggest and best pool brands.”
How will this partnership benefit the brands?
- Australian franchise and manufacturing success story Narellan Pools has been recognised on the global stage by North America’s largest pool company Latham Pool Products
- Latham Pool Products has made a strategic investment in Narellan Pools to share IP and unlock growth in the fiberglass market through it's franchise model in North America
- Partnership set to expedite global growth as companies combine collective skills and resources and provide opportunities for their people.
Latham Pool Products’ President and CEO Scott Rajeski said: “Narellan Pools is known for its continuous commitment to developing high quality products and innovative manufacturing technologies. Their best-in- class marketing capabilities, including effective social media strategies, have fuelled strong growth by tapping into today’s mobile media savvy customers.
“Adding Chris and his dedicated leadership team to Latham Pool Products was key to forming this strategic partnership. He brings an unbelievable passion for growth and success and we’re excited to take on the next challenge together.”