Melbourne Docklands sees the first Australian location of the Jon Smith Subs, with the grand opening celebration on Friday 3rd of May.

Recently, we spoke with Michael Cooke, who explained that the concept is actually a 30+ year old business that originated in West Palm Beach, Florida.

What’s the Jon Smith Subs point of difference you’re probably thinking?

Michael explained, “...we’re a fresh product. We’re cooked on a grill, our competitors are doing a lot of frozen products but we only have a couple of different frozen products in the whole store. But, everything (about it) is a fresh concept, cooked on a grill where our guests can see that being cooked.”