April 20, 2023
Backing new franchisees with a yearlong risk-reducing guarantee
Helping new franchise owners ease into business is on the agenda for many brands - PACK & SEND have built an innovative approach backed by sheer market and brand power
PACK & SEND has been a household name in Australian freight and logistics more than 29 years. In that time, they’ve picked up more than a few techniques to support franchisees breaking into new market areas.
Potential franchisees have plenty to draw on in the way of resources and even incentives to draw on as they consider becoming part of the PACK & SEND network. They include brand credibility, tried and true processes, and a commitment to growth, just to name a few.
The Brand Lead Guarantee
Adding more fuel to this crackling fire is a very specific, early business building program for new franchise partners: the First Year Brand Lead Guarantee.
Born out of a growing demand for PACK & SEND Service Centres across Australia, this Guarantee ensures new franchise partners in their Service Centres will be supported by a minimum number of Trackable Brand Leads in the first 12 months.
In practical terms, that’s a minimum number of direct contacts reaching out to new Service Centres for a quote.
Alex Milne and his partner Lara became PACK & SEND Franchisees in 2018, opening a new Service Centre in the North Ryde area of Sydney, NSW.
“The Brand Lead Guarantee was peace of mind from our perspective,” Alex explains.
“Headquarters knew what they were doing; they were confident with the market ability of the location, and so confident that they were going to back it with a guarantee for us.”
The Bottom Line
“For many people contemplating starting a new business, the biggest leap of faith is their confidence in the ability to attract as many customers as possible in the start-up period of year one trading,” Luke Martin, Franchise Selection Manager, PACK & SEND says.
The First Year Brand Lead Guarantee takes a leap of faith out of the equation and demonstrates this brand’s confidence in their model, their processes, and the marketability of each franchise territory they look to fill.
