Jim Stoupas, co-founder of Walker’s Doughnuts, takes us on a tour of their Bendigo Marketplace store, which differs from their normal kiosk as it is a ’factory store’ which has production capability and finished product distribution for surrounding stores.

Jim provides an immersive tour of a Walkers Doughnuts store located in Bendigo Marketplace, showcasing the vibrant selection of 40 doughnut flavours and the unique production process. 

Get a behind-the-scenes look at how fresh doughnuts are made daily on-site. The video also highlights other offerings such as award-winning coffee and a streamlined point of sale platform, emphasising customer experience and operational efficiency.

0:00 Introduction to Walkers Doughnuts at Bendigo Marketplace, setting the stage for the store tour.

0:15 Overview of the doughnut showcase featuring the 40 different flavours available at the store.

0:29 Explanation of the production process, highlighting the on-site  doughnut making as opposed to sourcing from a central factory.

1:10 Showcase of the Indie Electra coffee machine, praised for its consistency and flavour extraction, contributing to their award-winning coffee.

2:10 Detail about the production model design to ensure fresh  doughnuts are available every morning, including nightly preparation.

2:58 Discussion on seating arrangements, aiming to create a cozy environment for customers to enjoy their donuts and coffee.

3:35 Invitation to enjoy the outdoor seating during summer, emphasising the social aspect of the Walker’s experience.

3:48 Closing remarks on Walker’s as the fastest-growing  doughnut brand in Australia, encouraging viewers to visit their locations.