Jonathan Payne Co-Founder of Xpresso Mobile Cafe, joined us for a brief chat at the Melbourne Franchising and Business Opportunities Expo, April 2022.

We covered some of the key aspects of the franchise business including the type of people that are best suited, any common misconceptions about the brand or industry, as well as advice or guidance for anyone looking to get into business for themselves, and more…

What is your business?

"We are Xpresso Mobile Cafe. We're a national mobile cafe distribution business.

Where are you located?

We're located all over the country Perth, Darwin, Brisbane, and everywhere except Tasmania.

What do you love about the business and about what you do?

Oh, I love our people, I love our products and I love when you see one of our vans, they just pop, you'll see them. They're beautiful.

We're a very relational business. We love people and we're not transactional.

Meaning, you know, our customers are people. And so our best operators just love people as much as they love the products.

What’s a common misconception you believe people have about your brand or niche?

We supply coffee beans or products or dry goods. But we're actually what we call a wet coffee in the industry.

That is, we deliver a ready-to-drink hot or cold beverages from our business.

What would be your advice for people looking to get into their own business?

Be realistic about what that first 3 to 6 months looks like.

Be ready to put all the energy you possibly can to have your business succeed and leverage the franchise or make sure you're getting what you pay for.

And yeah, keep your franchisor honest.

What is your key focus for the next 12-18 months?

More growth and staying ahead of the game. So that is looking at our competitors and it's offering something far better and value frankly as well."