July 02, 2019
You should be using Social Media for Marketing
The world is more social than you know and many social media users are there to find products. So... you should be using social media for marketing!
The world is more social than you know and many social media users are there to find products. So... you should be using social media for marketing!
According to ‘Social’, a report by GlobalWebIndex, 96% of Australians currently use social media and 29% use social media to research products to buy.
Which social media platforms are the most popular?
Facebook and YouTube have a cross-age appeal with nearly 7 in 10 internet users of all age groups visiting or using these platforms each month.
Social Media Landscape in Australia:
- Facebook 80%
- Youtube 79%
- Instagram 45%
- Twitter 25%
- Snapchat 25%
How much time per day are digital consumers devoting to social media?
16-24 year olds spend an average of 2 hours and 59 minutes on social media per day.
How are the behaviours of social media users changing?
Gen Z (born from 1997) and millennials (born between 1981-1996) are showing less interest in other people’s updates and have a growing desire to extricate themselves from the social aspects of social media. Social media as an entertaining hub could potentially outlast social media as a medium for human connection.
How are social media services evolving as content and commerce platforms?
The opportunities for social engagement, at all times of the day and in various locations, have facilitated the evolution of social platforms into entertainment and commerce platforms. Live streaming represents an important trend in which entertainment and marketing overlap the most.
Will social media play a larger role in marketing?
With so many users engaging on social media, companies have the opportunity to blend entertaining with commerce, content consumption and advertising in general.
Source: ‘Social’ GlobalWebIndex’s flagship report on the latest trends in social media 2018.
