Alicia Beachley is Founder and CEO of leading independent brand activation and marketing agency April5. With an impressive suite of repeat clients, Alicia and her team work with some of Australia's leading brands including Microsoft, RAMS Home Loans, Coty, Paypal and Muffin Break. A sought-after industry commentator and contributor to trade and business media, Alicia is an engaging speaker, and a valued mentor. www.april5.com.au