Lars was born and raised by Scandinavian parents (Father’s family from Norway and Mother’s family from Denmark) in Far North Queensland and upon leaving school commenced his career as a journalist with his home town newspaper. From there, he moved to Radio (Announcer/Copywriter/Producer/Director/Sound Engineer) and Television (Writer/Producer/Director) working all over Australia and also in the United States and Canada. His love for creative advertising saw him start his first advertising agency at age 24, and after returning to study - Business, Marketing and Cinematography – this additional knowledge helped him develop (and sell) successful advertising agencies.