New services to match changing times
Entrepreneurship has many definitions but, for Xpresso Mobile Cafés, the word means believing in yourself and the product or service you’re offering and experiencing joy when you see someone benefiting from your business.
With 40 new mobile cafés set to launch across the country, you don’t have to look hard to recognise this leading coffee brand’s values: two-way communication, high-end products and equipment and continued growth, to name a few.
The reason why people consider franchising is “because they want something better for themselves”, says Xpresso Mobile Café
Managing Director, Jonathan Payne. “They want the freedom of being in control of their destiny. Franchising provides a gateway into
learning about business in a risk-free, proven and demonstrated environment and that’s what Xpresso offers”.
Unlike other franchises, Xpresso Mobile Café is a private company allowing them to offer a value-driven business model. Each franchisees’ territory is large enough to open multiple businesses with minimal additional cost. “We support our franchisees to run their business as hard as they want”, explains Jonathan. “We also encourage and enable them to open their second business which will provide them with a passive income”.
The whole premise behind this business model is entrepreneurship, explains Jonathan. “We truly want our franchisees to be successful. We don’t want them selling a $5.00 coffee that costs $4.60 to make”. Having the right business and right franchise system can allow you to have the lifestyle you want explains Jonathan.
“Entrepreneurship is a way of life, meaning it ties into your lifestyle. People don’t normally drink coffee at 4 pm in the afternoon. So, you can be home early to spend time with your kids”. This is a key lifestyle factor for typical Xpresso Mobile Café franchisees, who often have families waiting for them at home.
Increasingly, there are places where you can buy a cheaper coffee from a vending or self-service machine but “at the end of the day, people want to deal with other people”, says Jonathan. “The reason why people buy a coffee from our vans is because they can get out of their office and talk to our vendors about the weather or football”.
While advanced technologies and robotics might have a place in some industries, Jonathan doesn’t believe it has a place in hospitality. “We look to recruit people with a little bit of personality”, says Jonathan. “Because we know that a successful franchisee must not only have the tenacity and drive but a personality as well”
Get more information about Xpresso Mobile Cafe: HERE
