Say Hello to the Future of Domino’s Innovation
Dominos is taking its first step into Artificial Intelligence, launching a virtual, voice-activated assistant, a first for the Australian retail industry
DRU Assist will help customers place their favourite order faster, find out what’s new, and get a great deal, while also adding personality to the online ordering process. Dominos launched DRU Assist at the Company’s Abacus Tech event series, along with other innovations to make customers’ ordering experiences easier. Domino’s Group CEO and Managing Director, Don Meij, said he was excited the Company was launching technology that would lead the Quick Service Restaurant (QSR) industry. “DRU Assist is the first ever virtual assistant available to help customers place their orders online in the Australian QSR industry”, says Don.
Available on desktop and within the Domino’s app, DRU Assist is the latest addition to the DRU (Domino’s Robotic Unit) platform, and is launching as a public beta as of the first of March. “Domino’s customers will be able to ask DRU Assist either via text on the web or voice recognition in the app to order their favourite pizzas and make customisations”, says Don. “DRU Assist is on hand to help our customers streamline their ordering process with efficient and helpful service with a side of personality. DRU Assist will continue to learn and improve recognition skills from every customer experience”.
With a natural language voice engine powered by industry leader Nuance, DRU Assist can chat to Domino’s customers with his usual cheeky, fun personality and recognise customer’s orders verbally in the app. The launch of DRU Assist marks Domino’s transition to ‘AI-first’ technologies and one of the largest public betas in the country. “As of this year, Domino’s as a Company will move from a ‘Mobile- First’ mindset to AI-First technology”, says Don.
“DRU Assist, and AI, will become the leading future platform for ordering, management, marketing and delivery as part of the DRU Platform, a machine learning and AI ecosystem. Domino’s plans to work with third party partners to integrate the DRU Assist platform into other devices and channels, including smart home devices – this is the way of the future”. The company has also announced plans to launch Domino’s Anywhere later this year, which will allow customers to drop a location pin using GPS locators, for stores to deliver to parks, beaches and other locations without specific street addresses.
“With Domino’s Anywhere, they will be able to order their piping hot pizza directly to their picnic blanket or beach towel”, says Don. “We know that pizza is a social sharing meal and many of our customers want to enjoy it on a day out with the family, and not be limited to a house or office. The continued testing and expansion of our autonomous delivery systems demonstrates that Domino’s is committed to providing innovative, safer delivery systems across our network”
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