The hospitality sector in Australia is very strong. Aussie’s won’t stop eating out no matter the economic climate. “They’d rather give up something else and maintain their lifestyle”, says Stellarossa CEO, Darren Schultz. “Well-priced and placed cafes and restaurants are still surviving and growing.

Stellarossa grew by 25% and opened 10 new stores in the last three months of 2016 alone”. Darren says running his own business is exciting. “I have to adapt and move to suit market trends so I can keep Stellarossa growing”. Whilst there is and will be technology that will change the hospitality sector like UberEATS or Deliveroo, people will still choose to go to cafes and restaurants to eat. “The hospitality industry can’t be outsourced – like we’re seeing with the retail sector”, says Darren. “The food industry is all about experiences and it’s hard to buy experiences online”.

They key is to not let changes in the sector distract you from your focus which, in Stellarossa’s case, is giving their customers a memorable coffee experience each time. “There are a lot of brands out there that call themselves a coffee shop or coffee brand but their focus isn’t really on the product”, explains Darren. Most of Stellarossa franchisees had a dream to work in the food industry explains Darren.

“It starts off with a passion for coffee and then morphs into something more solid”. The coffee brand provides its franchisees with a turn-key business. This includes everything from detailed operations manuals, point of sale terminal, uniform package and full shop fit

out together with ongoing marketing research and product development.

“We help our franchisees overcome their four biggest challenges when starting and growing their own business: securing finance, paying annual fees, maintaining high standards and attracting customers”, says Darren. And unlike other franchises, Stellarossa has packaged up their fees to make them more accessible to franchisees who are just starting out. “We keep our entry price realistic and our ongoing fees low”, explains Darren. “Only 4.75 % of their gross turnover is our total fees, ($350 a week for the first $10,000, and then 6% of anything thereafter) which are very attractive for incoming franchisees as our competitors’ have fees of around 9 to 11%”.

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