Each of Sleepy’s franchisee’s go through a vigorous recruitment process. “We use the Greg Nathan Profiler”, shares Sleepy’s National Franchise Manager, Guy Elliott. “The first step is ‘who, what, why’ information gathering. The second step is more in-depth questions around experience, personality and values. And the third step is the interview”. Sleepy’s uses this information to guide discussions with the franchisee and address any obvious conflicts and “minimise the risk of failure”.

Sleepy’s franchise model is unique in that it delivers solid results but also allows franchisees to innovate. “Our most successful franchisees are very entrepreneurial as they are always thinking of different ways to drive the business through clever marketing campaigns and empowering their staff ”, says Guy.

“They also have a defined business plan and are prepared to make changes as the environment around them evolves”. Sleepy’s spends a lot of time in the initial training process on two key things to ensure franchise partners achieve solid results: sales ability and product knowledge. Guy explains. “Can the person walk a customer through their bedding needs and then get to the point in the discussion where all the buying signals are right and close the sale? And secondly, can they do a needs analysis and then be able to show the customer three or four beds that address theirproblems? Sales ability and great product knowledge are the two essential skills needed in the sales process”.

This people-first approach to business may be the reason behind Sleepy’s continual growth. Since 2012, the brand has grown 7% per annum and, today, franchisees average revenue is $1.3million.

Why should you become a part of Sleepy’s?

Now more than ever, people understand that a good night’s sleep is essential for their health.

• Proven business model – all products, marketing and operational policies are trialled in head office stores before franchise stores
• Smaller shop floor sizes = lower fit out costs
• Less staff – the business can run with you and just two other floor staff so you can focus on sales
• Lower stock holdings – our smaller store formats require less holding stock with a showroom holding around 40-50 beds.

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