Summary

Established in 2008, Croc’s Playcentre has become the brand leader of children’s indoor play in Melbourne.

Royalties

TBA

Marketing Fee

TBA

Year Business Established

2008

Franchising Since

2010

Training

Training never really stops. The Croc’s Playcentre franchise is geared to ongoing support and training.

The Croc’s Playcentre franchise is your business, but you are not alone in the business as Head Office represents a very valuable resource for your growth and success. Because the initial weeks of a franchise are critical to set it on the right path for the future, Croc’s Playcentre has an ongoing commitment to all incoming franchise owners but particularly so in your early weeks.

Ongoing franchisee training includes:

Regular visitations by specialized consultants.

Online training modules delivered through E-Learning communication and training portal.

Group meetings where workshops, food demonstrations and training skills are delivered.

Annual conference detailing training programs, which aim to improve consistency and reward outstanding performance.

Training delivery Platform

Marketing

Croc’s Playcentre has a well-established suite of marketing materials and tools for our new franchise owners to utilise.

You will work with a specialist marketing consultant to develop a local area marketing plan for your franchise in addition to receiving a Local Marketing Manual to help grow your business.

National marketing programs are also run to support your business, year round. These include: local Facebook page, A corporate Instagram account, website, and store specific membership database.

Brand Support

The Croc’s Playcentre franchise package includes a Croc’s Playcentre with a Muffin Break™ bakery café.

Two great brands delivered in one single franchise.

Award winning coffee and fresh food from a recognised and reputable brand.

Accredited training and the security of joining a network of experienced industry professionals.

Be your own boss and achieve results directly linked to your own creativity and hard work.

Greater flexibility with your hours.

Make a positive contribution to your local community and to the development of your staff.

Operations Support

Each franchisee has:

• a store opening team to assist with the start up
• a dedicated operations consultant for their store to assist via telephone and field meetings to discuss sales, marketing, training and compliance.