Episode#39

As an 18+ year veteran in the business, commencing from an entry-level marketing role, to now the brand leader, Nicholas Woodward has played a key role in the evolution and growth of the PACK & SEND brand in the Australian and New Zealand markets.

In Episode#39 - A degree in Information Systems saw Nicholas quickly realise it was not a field he wanted to pursue, but instead, that business was much more his career path.

A progression of roles within PACK & SEND saw extensive direct field support function, and in particular at a key juncture in the business, spearheading multi-channel initiatives in offline / online, 'bricks and clicks' paths of the earlier years when online shopping strategy and usage was emerging quickly.

The position of COO and helping to prepare the business for sale by the founder, saw Nicholas later emerge as Country Manager and the brand leader in Australia and New Zealand.

0:00 Intro

0:56 Unique experience as full career at the brand.

1:43 Study in IT at University.

2:33 Experience in grocery retail and logistics.

3:08 Finding PACK & SEND advert for a role. 

4:10 First job in the business 'Assistant Manager'. 

5:38 How lead generation worked back then.

7:03 Consumer behaviour change to online website traffic driving. 

8:35 Challenges in managing local advertising by a local owner, and instead managing it for them.

10:05 Change in role in business systems including field support.

11:35 Working to support the NZ market.

12:30 The role PACK & SEND plays in the market.

13:55 The challenges for small business owner to sort shipping.

14:58 Business coaching to franchise partners and rolling out POS.

16:00 What franchise owners need in support and balancing entrepreneurialism. 

19:10 Franchising and risk mitigation.

20:12 Move into senior leadership and his vision.

23:26 Resistance to change to online offerings.

25:29 Becoming COO in building strategy going forward including the business sale.

27:12 Being mentored by Michael Paul, founder of the business.

29:21 The business sale approach of a franchise brand.

30:08 Launching varying online strategies to continue business as usual.

31:23 The fast-growth of micro-fulfilment and adding warehousing.

32:49 The spike in demand through the covid period and selling the business during it.

33:55 Becoming Country Manager.

35:35 What MBE International owning the business means.

37:28 The future for the brand and growth goals. 

40:16 Wrap up

Podcast Produced by: magnetic business media

Listen or Watch on SPOTIFY HERE | Listen or Watch on Apple Podcasts HERE

Listen or Watch on Amazon Music HERE