Episode#19

In this episode with Lili Shi, Master Franchisee Australia, and Eddy Xu, General Manager, Gong cha, we focused on a discussion on 5 key inflection points in the business that have been key in making the brand what we see today, particularly in the Australian market.

In Episode#19 - 0:39 How Lili Shi found the Gong cha bubble tea brand opportunity in Taiwan after trying all different types of bubble tea offers in the market to bring it to Australia - the key moment this happened.

4:14 When Gong cha took over their first competitor location in the Australian market, which for the team was a very special moment signifying how they are making it in this market against previously well-established bubble tea franchise competitors.

6:10 Why did Snoopy approach Gong cha Bubble Tea to help celebrate Snoopy's 70th birthday? This approach by a globally recognised IP icon was a real signal to the Gong cha team that they were having a significant impact and gaining traction in the Australian market.

8:35 What other iconic IP campaigns have Gong cha had in their stores like Stranger Things, Emoji, Bond, Peppa Pig and more

10:05 What has Gong cha done to help its growth in warehousing product and supplies in order to make things more efficient for franchise owners and the team as a whole, with 3 warehouses in Sydney, Brisbane 2, and Melbourne 1. This means the brand is already prepared for 200 stores.

12:30 When Gong cha started to get multi-site franchise owners re-investing into the business and adding 2nd, 3rd, 4th and more stores for individual owners. The scalability and ease of running the business sees many owners having family members also buying stores as well after seeing first-hand how the business runs.

14:10 Gong cha has 7 stores opening within the next handful of months, of which 5 are existing owners buying another store.

Podcast Produced by: magnetic business media

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