Episode#21

Starting in the early days of the home services boom, Brendan Green, CEO of the Hire A Hubby franchise network now with 300+ Franchise Partners, his career was on a different path until a chance connection changed it all.

In Episode#21 - Clearly an entrepreneur at heart, Brendan had a business mentor while at school, a property developer, and he was co-ordinating other students for him who wanted to earn money by working on the weekend in basic labouring jobs.

On leaving school and assuming he was going into property development in that business, Brendan was instead put into the debt collection arm of the business where he stayed for 9 years. 

He opened the first inter-state branch in Melbourne, taking it from himself and a secretary, to 30 staff in around 18 months.

By chance, the lawyer to the property business was also representing Hire A Hubby that had around 30 franchises at that time in Victoria, and wanted to expand into NSW via Master Franchising. 

He suggested it might be a good fit for Brendan given his capabilities and previous home services experience.

Not only did Brendan purchase the NSW rights, but not that long after, he found himself in a position to purchase the National rights with the founder of the brand running the Victorian territory only - a solution that did not hold, with the Victorian region also being purchased soon after.

With 300+ franchise locations, and international expansion of the brand into the UK, the Hire A Hubby, and Brendan’s story that parallel it, is one well-timed for the explosion in home services market growth we see today.

Timestamps

1:00 How Brendan started his business career in his latter years of high school guided by a business mentor who owned a property development business.

1:57 Leaving school straight into debt collecting with a job in another company of the property development business.

3:00 Starting another lawn mowing business on the side to earn more money while he was still working in debt collection.

4:00 Opening an interstate debt collection office and putting the lawn mowing side-hustle on hold.

5:18 How and why he sold the mowing business side hustle.

6:22 Finding Hire A Hubby from the lawyer that was working with the debt collection business.

7:37 How Brendan got educated on, and his take on franchising in the late 90's at the time.

9:23 Leaving the debt collection business and commit fully to growing his Hire A Hubby NSW region for the brand.

10:38 The growth trajectory of the brand across the early years and where they were selling the territories spread throughout NSW.

12:00 How Brendan went from State Master to National franchisor and the stages and process of growing the business in the early years.

15:37 The size of the Hire A Hubby business and the key areas for growth in the market including the launch into the UK franchise market with some lessons learned over an extended period.

18:20 The role of a Hire A Hubby Franchise Partner in their community with Cert 1 Handyman Licences to Cert 3 Kitchen, Bathroom, Laundry renovation licenses.

21:30 Levels of Hire A Hubby territories and their ranking depending on what the Franchise Partner wants to do in their business.

23:15 The key factors in growth for Hire A Hubby with the greatest impact being with technology and visibility in what Franchise Partners were doing with a custom job management system.

26:22 The role of the Franchise Cloud Solutions in the business as a fully integrated provider of technology to Hire A Hubby and other franchise brands.

26:58 What is attracting Franchise Partners and what has that growth looked like across the recent years.

29:41 Why regional areas can be significant turnover with exclusivity and the fact they are not competing with, but helping each other grow.

30:45 The role of Chairman of the Franchise Council of Australia, and Brendan's passion for franchising.

Podcast Produced by:magnetic business media

Listen or Watch on SPOTIFY HERE | Listen or Watch on Apple Podcasts HERE

Listen or Watch on Amazon Music HERE