Episode#34

The Beare Flooring Franchise Business Model with William Beare.

Originally from New Zealand, William was in the flooring industry over there and on moving to Australia several years ago, noticed that there was no equivalent mobile flooring offer with lower entry costs available in the industry.

In Episode#34 - 

While the business is open to enquiries outside the flooring industry, in particular a focus on industry professionals tired of working for a boss and sitting in a showroom waiting for customers to walk in, are at a distinct advantage.

Our discussion centred on some key aspects to the business;

:33 A background in flooring in NZ and noticed the gap in the Australian market and entered with a mobile showroom through a full-fitted van of samples - the key point of difference

:55 The mobile showroom point of difference as a showroom on wheels with customers seeing all samples at their house. 

4:14 A family owned business with sister Aleisha also involved with the marketing and business management, and how that plays out in the culture of the franchise

6:50 Entry costs and how the business has built its offer around a low entry cost 

7:53 The spread of vans and servicing on the road and the type of person best-suited to the franchise such as middle management sales people in existing flooring retailers 

9:18 The key factor that customer enquiries result in higher conversion on the spot as getting an appointment in to a home is clearly a more qualified prospect of purchasing 

10:53 Beare Central the company's sophisticated yet simple management system for the business. 

13:56 The learning curve for people using the technology

14:54 The full-service nature in support of franchise partners with marketing done for you, accounts done for you and more.

17:03 Campaigns and activities when franchise partners and staff start into particular regions and how this is executed.

Podcast Produced by: magnetic business media

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