Episode#41

As a company with 600+ franchise stores under it's banner across 4 brands, and all focused on serving chicken, Manal Haydar, Franchise Sales Manager explains how they navigate and approach the market with 4 brands in the same food segment, and the differences between them.

In Episode#41 - Craveable brands is the umbrella brand and the franchisor for Red Rooster, Oporto, Chicken Treat, and Chargrill Charlies.

With Red Rooster being an iconic Australian brand at more than 40 years in operation, and the three other brands joining via acquisition over recent years, each have varying location and growth focuses. 

We discuss these factors as well as those around ideal franchise partners, diverse franchise partner backgrounds and experiences, as well as not often thought about fact that people relocate cities and states to open these types of businesses.

0:00 Intro

0:32 What is craveable brands

0:56 Why only chicken brands

1:16 Starting with Red Rooster and the drive-thru focus, and adding subsequent chicken brands

2:45 The Oporto brand with Queensland and Western Australian expansion in particular (plus national) with 3 store concepts

3:50 Chicken Treat, a WA born brand and all things fried with 61 stores in WA only and still growing

4:25 Chargrill Charlies acquired in May 2023, and franchising has been commenced sooner than expected given demand, 19 stores currently with NSW and QLD focus

5:05 Multi-brand franchisor how are people enquiring, via a specific brand or just into craveable brands

6:09 Differences in entry costs between brands and the impact between states which can vary, and results in people moving interstate for a business to open 

7:04 The ideal type of people to become a franchise partner

8:01 What background to people usually come from to own a franchise

8:44 What is the training like to become a franchise partner between the brands and differences

9:50 Key factors in growing the individual brands - Oporto

11:05 Key factors growing Red Rooster and looking for regional growth

11:23 Chicken Treat key growth focus areas currently just WA

11:45 Chargrill Charlies staying tight in Sydney for now and Melbourne, but also looking for QLD as well

12:45 Locations being a key factor in growing well, and relationships built for a future with franchise owners

Podcast Produced by: magnetic business media

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