Episode#48

The World Options Franchise Business Model with Malcolm Rees, CEO. 

With the explosion in e-commerce across the market in recent years, businesses of all sizes are looking for the simplest and most cost-effective solution. World Options is one such option, described by CEO, Malcolm Rees as ‘the Trivago of shipping.’

In Episode#48 - The key aim of the business through its franchise partners, is to streamline the process of shipping for SME’s in the market via multi-carrier online platform.

Franchise partners are the relationship face and connection and key business development arm who operate in a non-exclusive territory basis easing frustration and costs for SME’s.

0:00 Intro

0:26 Describing the World Options brand and what role it plays

1:20 Franchisees act as consultants for shipping and freight for SME’s 

1:48 The challenge of shipping for many with insurance etc

2:16 What a day looks like for a franchise owner

3:34 The multi-carrier platform for a solution for shipping to streamline the process

4:27 How their franchise owners find customers in the SME market

5:35 The types of people best-suited and the varying walks of life of franchise owners

6:16 Main value proposition in ease of use and pricing to customers to ensure margins with the discounts from carriers

7:51 Why customers stick with franchise partners - price AND service

9:26 Frustrations of customers with shipping in general

10:47 What training is involved in becoming a World Options franchise partner

13:03 Knowledge base being created within the business for ongoing training

13:43 Launching after being trained and in-field training and support

14:29 Part-time v full time in the business and the importance being ‘all in’

15:33 Some franchise partners with teams of people as opposed to just a single operator, and the importance of taking a holiday with HQ managing your customers while you are away

17:05 Wrap up

Podcast Produced by: magnetic business media

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