In Episode#55

Stop trying to compete on price, and instead actively work to take peoples ‘eyes off the price’.

That is the key message according to a world-leading expert, John Dwyer (JD) as he achieves avalanche sales results for clients with incentive-based marketing campaigns.

In Episode 55 - Stop trying to compete on price, and instead actively work to take peoples ‘eyes off the price’.

That is the key message according to a world-leading expert, John Dwyer (JD) as he achieves avalanche sales results for clients with incentive-based marketing campaigns.

JD has developed programs for the biggest to the smallest businesses in the country over more than 3 decades in the industry. 

The same principles and mechanics apply according to him whether you are Rupert Murdoch trying to increase newspaper circulation, or turf farm trying to sell more turf, or even a single hardware store franchise going up against a Bunnings warehouse opening up across the road!

And taking peoples ‘eyes off the price’ does not have to be complex at all. It can just involve a process of searching for that ‘big idea’ that will sustainably set you a part from your competition at a single store or entire franchise network scale.

A passionate ‘anti-price discounter’ as the solution to your problems, after career of seeing constant ‘races to the bottom’, JD assures you that there is always another way.

Here is amazing insights with equally outstanding results and case studies in this illuminating chat on marketing franchise locations!

JD has even offered his time up to talk on these strategies and how they might work for you and your franchise brand at this link HERE

0:00 Intro

0:29 exploding sale contact details HERE with JD

0:45 What is incentive-based marketing, giving a reward for buying your product

1:19 Why are we so focused on price reduction in business - it’s easy

2:24 Examples of incentive-based marketing out in the market right now

3:03 Case study selling out of turf using beer as an incentive

6:10 Making the worst customer the best customer

6:37 Case study the ‘ugliest backyard fence’ to sell new fencing

8:15 How you should be thinking about Facebook advertising - give away the chance to win your product

8:49 Case study on a pool slide company win a pool slide and a free holiday generating 1,600+ leads to buy a pool slide

9:41 Why businesses don’t do it more often - the mistakes businesses make, the perception of it being too difficult

10:47 The highest performing campaigns are ones where the incentive has nothing to do with the product

11:19 The variety of incentive type of programs you can run, as far back as bingo scratch cards

12:20 Insured prize promotions where you can have a draw to give away $1million and how this works

12:59 Case study lifting Fijian Holiday Resort occupancy by incentive to travel agents

14:21 Example costs of insurance prize promotions and how it works 

15:51 The Holiday program, JD’s most successful promotion and Fuel Programs

17:16 The number 1 incentive in the world is a holiday and how it works 

19:20 Hardware franchise goes 450% up in sales using the Holiday incentive program

20:26 How franchisors can use the Holiday program and incentives in general, and reasons they don’t use incentives

22:15 Not properly taking peoples details to build an audience to contact effectively and the impact it can have

25:00 Wrap up contact JD via HERE to find out more

Podcast Produced by: magnetic business media

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