August 11, 2024

Ep56 The Rubber Stone Franchise Business Model with Jayme Kegel

Feature

Episode#56

The Rubber Stone franchise business is a resurfacing business for damaged concrete and tiling surfaces. Used around pools, patios, garages, stairs and more the brand is expanding into the Australian market.

In Episode#56 - A 35+ year old family owned and run business from Canada, Jayme Kegel is spearheading the brands entry into the Australian market.

Jayme explained some key aspects to the business and focused on;

The longevity of the brand globally
Some of the tweaks they have made to operations and product for the Australian climate,
The flexibility of the product to work with
The reducing of landfill due to re-use of tyre rubber and resurface of existing tiles and more
The support network and technical assistance
Growing from a Brisbane base out nationally in Australia

0:00 Intro

0:33 The Rubber Stone business and where it is from, a family business from Canada

1:21 International expansion and locations

1:34 What is the Rubber Stone product

2:01 Preparation to get into the Australian market from a Brisbane base

2:44 The other options being used for resurfacing who Rubber Stone is effectively competing with in Australian market

4:15 The key uses of the Rubber Stone product, pools, stairs, patios and more

5:00 The difference of surfaces used Canada to Australia

5:49 How it works laying Rubber Stone

6:58 Applications of the product to offer to home owners and the market

7:35 Experience of residential v commercial application in places like aged care homes

8:23 Being 35 years into the business, what technology have they developed and evolved