Episode#57

Paul Mitchell is Founder of the Houseproud Cleaning franchise business which has been operating for more than 25 years now. 

When many talk about ‘low barriers to entry’ in business, they are for the most part thinking of low cost of entry.

In Episode#57 - When many talk about ‘low barriers to entry’ in business, they are for the most part thinking of low cost of entry. 

Paul is very aware that in the cleaning industry, those low barriers to entry that are just as important are the ability to start a business without a certain qualification or skill or strong english language skills in many cases.

The key focus of the Houseproud business model according to Paul is to ensure the business is as simple as possible, and with as much support as is needed by newer franchise partners in particular.

Paul focused our chat on the franchise business model on;

• Low entry costs and wider reduced barriers to entry
• The model structure with fees and heavy support for new owners
• Family oriented aspects of the business with 80% of sales at a time from referrals
• The support ratio with a designed ‘Priority Program’ in place for those who are not 80% booked for work
• The preferred supplier status after 25+ years of good will in the business

0:00 Intro

0:38 Low barriers to entry nature of the business and especially suitable for first time business owners and new Australians 

1:51 Type of customers and the types of work in domestic, strata and insurance work along with NDIS and aged care

2:22 Not just cost but barriers to entry around things like language is crucial

3:50 Business sales through referrals, at 80% at one point 

4:25 The model and fee structure including a no fee period while they are building income 

5:21 Marketing for new owners to make sure their business gets up and moving quickly and focusing on an area close to where they live

6:10 How Paul builds his close relationships in the business with franchise partners after 25 years in the business

7:48 Franchise partner respect for Paul and the leadership in the business 

9:03 What sort of support does the business provide and what ongoing help is mostly needed

10:40 The Priority Program and structured support to assist franchise partners requiring it

11:21 The operations manual of the business and the detail required

12:07 The focus for the brand into the future after 25 years in the market, and what the future looks like 

13:16 Wrap up

Podcast Produced by: magnetic business media

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