Andy Pham is a Soul Origin multi-store franchise owner. Soul Origin’s mission is to bring ‘good times and delicious food and barista, crafted coffee’ in over 150 locations across Australia.

In Episode#60 - We explore Andy's journey from working as a barista in Sydney to owning multiple Soul Origin stores across Queensland.

Andy started his journey with Soul Origin eight years ago, initially working for franchise partners before opening his own store.

He moved from Sydney to Queensland and gradually expanded his operations, starting with a store in Helensvale and later acquiring stores in Garden City and Brisbane Uptown (Previous Myer Centre CBD). He is currently preparing to open his third store at Fortitude Valley train station.

Andy emphasises the importance of effective staff training and trust in managing multiple stores. He believes that training and empowering staff are key to successful multi-site ownership, as it allows him to delegate responsibilities and focus on growing the business. 

He also discusses the differences between operating in suburban shopping centres and high-traffic CBD locations, noting that each requires a tailored approach to maximise opportunities.

Andy shares insights into Soul Origin's franchise model, highlighting the strong support from the brand's central kitchen and the streamlined production process that allows franchisees to focus on customer service and business growth. 

Also covered are the brand's expansion plans, including ventures into international markets like New Zealand and potential new sites in universities.

00:00 Introduction and Background 

00:21 Introduction of Andy Pham 

00:43 Andy’s Journey with Soul Origin

01:13 Starting in Sydney and Moving to Queensland

01:42 First Franchise Store and Experience 

02:08 Challenges of Opening a New Store

02:30 Training and Trusting Staff

02:58 Growing the Business at Helensvale

03:26 Soul Origin’s Support System

03:59 Importance of Training and Staff Development

04:25 Managing Multiple Store Locations

05:18 Andy’s Second and Third Store Locations

05:50 Operating in Different Environments: Suburban vs. CBD

07:15 Soul Origin Expansion to Train Stations

07:43 Day-to-Day Operations as a Multi-Store Owner

08:16 Empowering Store Managers

08:44 Discussion on Soul Origin’s Popular Dishes

10:03 Soul Origin’s Production and Kitchen Setup

11:24 Multi-Site Franchise Ownership

12:17 Bringing Family into the Franchise Business

13:15 Future Plans and Expansion Goals

13:54 Training Future Managers

14:22 Conclusion and Wrap-Up

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