Episode#75

Diya Javiya was after more flexibility and family time, so she shifted career from an accountant in the UK, to her own Bedshed franchise in Brisbane.

With her husband already owning another type of franchise, she knew a franchise model gave here the stability and support she wanted.

In Episode#75 - Diya shares that she chose to join Bedshed for its strong brand reputation and the support offered to franchisees. She explains how the franchisor provides extensive training, marketing resources, and operational guidance, which are critical for new franchisees. 

Additionally, Diya discusses the transition from employee to business owner, a step marked by learning to lead and manage staff, and customer relations while upholding brand standards.

Her insights reflect the broader advantages of franchise ownership in Australia, where many franchisees see success due to the structured support and reduced risk associated with established brands.

This episode provides an in-depth look into the daily realities of running a Bedshed franchise, and any other business for that matter, and what it is like transitioning from a profession like accounting into a very different career in retail.

0:00 Intro

00:41 How the first year or so has been in the new business

01:35 Diya was an account and what that career was like

02:38 Why did she want to transition from being an accountant to owning a retail business

03:56 Moving out to Brisbane from the UK and being an accountant here first

04:59 Husband runs a franchise in the flooring industry and what Diya brings from that to her business

06:00 Diya doesn’t ‘sell’ to people, she talks to them to find out needs

06:39 two different franchise systems in the family - is there much difference?

07:42 What the first 14 months have been like in the franchise

10:09 Is the accountant in Diya happy with the business progress? 

11:54 Getting trained to be ready to run a Bedshed franchise

13:45 Selling her first mattress - nerves when the first customer walked in

15:36 Selling skills and process taught by Bedshed and mattress manufacturer support

16:52 Imparting selling skills knowledge to the team

17:46 Type of customer Diya finds the most challenging

19:33 The key challenges that was not as prepared for going from Accounting to retail - a people business

21:22 The future possibly multi-store expansion?

22:31 Wrap-up

Podcast Produced by: magnetic business media

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