Episode#82

The 5 Key things that have made the Squires Loft franchise business what it is today.

Franchisors Jeff Leipnik and Katie Bruce talk in particular, on the importance of the flavour profile and its consistency as keys to success.

In Episode#82 - Having previously never really marketed or advertised widely for franchise partners, growth has been very organic with existing customers being the key purchasers of locations. A decision now to carefully open up the franchise sales wider has been taken.

Jeff and Katie discuss the 5 key factors that have made the business what it is today;

Every franchise owner was a dedicated customer first, and this is primarily how the brand has moved to 15 locations up to this point.

The flavour profile of product served through their proprietary baste is a key point of difference and is a key identifier of the brand in the market.

Katie and Jeff started as franchise owners in the business and progressed to franchisors owning the business when the founder decided it was time to pass the baton.

For a significant period in the business, the signature baste and flavours were made in just 5kg pot batches inside a single restaurant location. A key moment in taking the brand forward was Katie and Jeff spearheading the establishment of a manufacturing facility to produce product at scale, the scale required to grow the brand.

No Squires Loft location is the same. The uniqueness and flexibility in design for each location is an important step in making each restaurant that particular franchise owners location and tailoring it to the aspects of the building and the local area.

0:00 Intro

0:37 First, essentially every franchise owner was a customer first

1:04 What sort of requests and contact they get to buy a franchise from customers 

2:00 Second, the baste and flavour profile and the commitment to flavours 

3:22 Getting into manufacturing of the baste after originally being franchisees 

5:41 Third, Jeff and Katie going from franchise owners to owning the franchise brand 

7:33 Fourth, the factory step for the growth and consistency of the business 

9:12 Fifth, uniqueness location approaches and strategy around it not being a cookie cutter approach so each location has a personality.

11:13 Wrap up

Podcast Produced by: Franchise Business HUB

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