Episode#88

Join us for an enlightening conversation with Brad Sugars, a globally recognised business coach and entrepreneur.  

In Episode88 - From winning a Rotary Youth Leadership Award at 16 to founding  ActionCOACH, a business coaching franchise spanning 83 countries, Brad's journey is a testament to his entrepreneurial spirit and dedication to helping businesses thrive. 

He's also an author, with 18 books on business, investing, and wealth creation, including four international bestsellers.

In this discussion, Brad shares valuable insights on sales, marketing, and building a scalable business.

0:00 Intro

0:50 Brad Sugars background and how he started in business

2:57 Why every business needs to be on YouTube and social media

3:59 Importance of social proof and customer reviews in a business 

5:15 The fun element in a business and company culture 

6:05 Brad Sugars Journey from Rotary to Business

6:55 How ActionCOACH started and evolved

9:16 Building a business as a sellable asset

12:05 The turning point from speaking to starting ActionCOACH

13:43 Expanding ActionCOACH from Australia to Global Markets 

17:19 Jim Rohn's influence on personal and business growth success 

20:09 Brad sugars formula for success: dream, goal, learn, plan, act 

24:00 Focuses on harmonising work and personal life over balance

25:50 What's the difference between a millionaire and a billionaire 

26:34 How Brad Sugars chooses business to invest in

27:20 Brad Sugars' daily habits and routines

29:35 Brad's three big projects over the next few years

31:33 The 4 key responsibilities of a CEO 

32:45 The Role of AI and its impact on Business Growth

34:24 The importance of constant innovation in business

35:23 Wrap up

Produced by: The Franchise Business HUB

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