Episode 90

After buying the franchise brand around 12 months ago, Anya and Adrian have got cracking on improving the whole brand offer and support structure for franchisees.

It is amazing what 'fresh eyes' into a business can see and find.

In Episode#90 -Seal-A-Fridge is a leading franchise specialising in fridge seal replacement and maintenance. With over a decade of experience and a network of franchisees across Australia and New Zealand, Seal-A-Fridge offers a unique business model with low entry costs and no ongoing royalty fees allowing franchisees to maximise their profits and enjoy predictable expenses.

In this discussion with Adrian Warner and Anya Hayward, the franchisors of Seal-A-Fridge, to explore the franchise business model in depth:

• Why Seal-A-Fridge removed royalty fees and how it benefits franchisees
• How low entry costs and mobile workshops make the business easy to set up
• Managing national accounts and securing work for franchisees
• The lifestyle flexibility that comes with owning a Seal-A-Fridge franchise
• Competitive advantages and barriers to entry in the fridge maintenance industry

0:00 Introduction

1:05 Seal-A-Fridge predictable franchise model with no royalties and low costs

3:42 Low entry costs and setting up a Seal-A-Fridge franchise

5:10 How Seal-A-Fridge setup their mobile workshops

8:27 Managing national accounts and expanding into new territories

9:49 Sourcing clients for franchisees through national accounts

12:53 A day in a life of a franchisee and managing work-life balance

15:32 Barriers to entry and competitive advantages in franchising

18:35 Wrap up

Listen or Watch on SPOTIFY HERE | Listen or Watch on Apple Podcasts HERE

Listen or Watch on Amazon Music HERE