Episode92

Data is the silent powerhouse that fuels strategic decision-making.

In this discussion, we explore the science behind business decisions and how innovative data solutions drive smarter choices with Vanessa Wilmot, MD geotech.

In Episode#92 - Vanessa shares how using innovative data solutions can transform the way businesses operate, helping leaders make smarter and more strategic choices.

From identifying high-potential franchise locations to understanding customer behavior on a deeper level, she highlights how businesses can use real-time insights to stay ahead of the curve.

She also sheds light on how emerging data sets, such as Mastercard merchant transactions, can provide a competitive edge, helping franchises expand with confidence and precision.

0:00 Introduction

0:29 How important is data?

1:58 Turning data into strategy to stay ahead in business

3:05 Using data to optimise marketing and business growth

3:51 How innovative data and AI help franchisees make smarter decisions

5:10 Using Mastercard merchant data to understand retail activity

6:43 How to get access to Mastercard data

8:08 Using mobile data to understand consumer travel patterns and behaviour

10:29 Common problems in making sense of their data

12:47 Ensuring customer data privacy while staying compliant and protecting information

13:32 Key takeaways

Podcast Produced by: Franchise Business HUB

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