Ep94

What if you could keep your customers coming back and grow your sales fast – without offering discounts?

Speak to JD directly to help you make more sales! 

john@theinstituteofwow.com

In Episode 94 - John Dwyer, the founder of The Institute of WOW, is a marketing genius focused on customer loyalty and innovative strategies that lead to long-term business growth. With decades of experience, John has guided countless businesses in building strong, lasting relationships with their customers.

In this conversation, John dives into the psychology behind customer behaviour and explains how to create experiences that truly resonate. He also discusses how businesses can build customer loyalty without relying on discounts, using emotional connections, storytelling, and psychological triggers to create powerful campaigns.

John shares practical strategies that help turn one-time buyers into loyal, lifelong customers.

0:00 Introduction

0:37 The number one thing that drives customer retention and builds customer loyalty

1:53 Securing and distributing holidays as part of reward programs for businesses

3:55 How businesses can use reward programs to offer free holidays to customers

6:28 Using reward programs to drive avalanche sales

8:49 Turning small investments into massive returns with a holiday reward program, which led to sales growth

10:07 How reward vouchers turn into a dream holiday and give them access to some of the best destinations

13:16 Providing all the necessary collateral and copy to make sure businesses can promote their reward programs effectively

15:49: Surprising customers with rewards to create unforgettable experiences and drive more engagement and loyalty to business

16:04 Wrap Up

Listen or Watch on SPOTIFY HERE | Listen or Watch on Apple Podcasts HERE

Listen or Watch on Amazon Music HERE