Episode#97

Carla Sconce, the founder of HIIT Pilates, shares the five key factors that have contributed to the success so far, of her fitness brand. 

In Episode#97 - From identifying a unique fitness offering between personal training and reformer pilates, to creating a class structure that ensures a fast-paced, engaging experience for all participants, Carla dives deep into her business model.

We discuss the importance of a focused instructor training program that fosters a supportive community within the studio. Carla highlights how instructors play a crucial role in delivering quality classes and how her national training program (RTO certified) is helping build a network of top-tier instructors across the country.

Carla also emphasises the impact of professional marketing on growing the brand, noting the shift to a strong social media presence and viral content that has helped spread awareness. 

Finally, Carla reflects on her vision for the future of HIIT Pilates, emphasising her desire to maintain a boutique, community-focused approach to expansion, rather than rapid growth that may dilute the brand’s value.

0:00 Introduction

0:39 The connection between personal training and reformer pilates

3:59 The importance of instructor focus in the growth of the HIIT Pilates franchise

6:25 Building a funnel of instructors through nationally accredited training at HIIT Pilates

7:54 The value of professional marketing in growing the HIIT Pilates business model

9:56 Choosing a boutique-style business model to ensure franchisee happiness and avoid studio cannibalisation

12:02 The moment of decision to go all-in and pursue the HIIT Pilates franchise

15:46 Wrap Up

Podcast Produced by: Franchise Business HUB

Listen or Watch on SPOTIFY HERE| Listen or Watch on Apple Podcasts HERE

Listen or Watch on Amazon Music HERE