With more and more food brands going all-out to offer food and demonstrate their offer, it's important non-food offers match or exceed that effort to 'pitch' and have an impact to ensure they grab the attention and focus of attendees.

Pleasingly, many brands came well prepared to 'pitch' in an experiential and immersive way at the recent Melbourne Franchising & Business Opportunities Expo in late August 2018.

Watch the video to see how they did it.

Either way, if you are planning on including the expos in your marketing mix next year, make sure you are ready to impress:-)