August 05, 2022
Are you 'worth' speaking to about a franchise business?
Are you ‘worth speaking to?’, I know that sounds really harsh, but, like it or not, it’s the reality in a commercial world.
This matters especially when you realise that the Sydney franchise expo is on this weekend.
Friday 5th and Saturday 6th of August - get your FREE Tickets HERE
(enter code FBM)
We’re there at the event, along with about 100 franchise company brands.
But why come along?
“Isn’t EVERYTHING online now?” You might ask…
Well, the answer to that is, yes, and no.
Time poor equals less time available to talk to you
The fact is, whether we like it or not, we are all time poor, or at least feel it, and that’s what matters.
As a result of time, and sometimes being resource poor, and a desire to be more efficient, franchise brands have streamlined franchise sales processes. It’s not a new thing, every sales organisation has always worked to streamline the process.
For many franchise brands that are using relatively sophisticated contact management applications, you might have noticed the recruitment process or enquiry process becoming what may feel a bit impersonal.
Many brands have removed that personal call or email upon you enquiring about a franchise opportunity.
You’ll often need to jump through a couple of hoops before you even get to talk to someone about a franchise.
You’re being filtered with the information you initially provide
Many digital applications are being pitched at franchise companies with promises of making their sales process more efficient.
These systems are filtering you according to how attractive you are as a franchise candidate.
If you are filling in a detailed enquiry prior to talking with a real person, you are providing extensive filtering information that may well mean you are assessed as not even worth speaking to!
Ouch!
The face-to-face franchise expo value
That’s where the true value of a franchise expo comes in.
You get to talk to the people behind the email funnels and sophisticated contact management systems, as they are standing right in front of you!
In franchising , you get that opportunity about once a year in your city.
So don’t miss the opportunity, get to the expo and ask all the questions of whoever you want - without being filtered!
