TALKING POINTS

• Digital magazine to a Digital Digest
  • Why and what does that mean for me?
• Changing landscape of franchising and technology
  • New sections
• Where we are headed in coming editions
  • Topics, conversations, interviews

For existing digital subscribers, you’ll still receive your copy in a magazine style format. However, the big change is, it’ll be delivered to you on a fortnightly basis as a compact, tailored product: designed to be a bespoke experience for readers.

It’s no secret that spotting the ideal franchise opportunity takes some serious research and investigating –  audiences want information to be consistent, easy to locate, use, engage with, share and ultimately purchase. 

As a publisher, we are moving off the Issuu platform as our primary method of digital distribution, and integrating the digital digest fully into our website, with a digital publishing strategy of being accessible across all devices including: mobile, tablets, website and in newsfeeds of social media. It’s cool tech and great strategy J

Franchising in Australia

With the franchising market in Australia now reaching close to half a million people employed in a business format franchise (reference: Franchising in Australia 2016, Griffith University) and internal growth within brands in the franchise sector correlating strongly with actual sales – estimated total sales revenue is $146 billion – we recognise the need for our community to gain access to franchise stories, entertaining articles, classifieds, editorial content and industry intel in a simple, yet agile way. 

Nationwide, increasing levels of consumer confidence mean more Australians are not only employed in the franchise industry, but, considering life as a franchisee or small business owner. 

Number #1 Magazine

Educating and empowering people to go from a mere thought about getting into business, right through to investing at the final stage before embarking on your exciting business owner journey, and all in between that, has been our lifeblood.

Franchise Buyer magazine (triannual print edition) currently provides distribution of 13,000 copies and growing (selected newsagencies, airport loungers, brokers and professional services) to prospective buyers, entrepreneurs, franchisors, suppliers to the sector, and the small business community.

As it stands, we are officially the number #1 publication in franchising for distribution in Australia.

Expert advice on industry trends, businesses for sale and brand stories from new and established franchises in Australia have built a strong print readership community for our high-quality, premium, go-to resource. 

Let's Get Digital

While the print magazine moves from strength-to-strength as a premium title, we are living in a digital world. Providing our digital readers and advertisers with curated, article-based publishing features ensures we can move to a highly-interactive experience. Podcasting, video, social and chat will enhance editorial content and enable us to continually evolve in the digital marketplace.

Sorry for the jargon, but that’s exactly what we are up to!