Chad Cable, Multi- Site Domino’s Franchisee in Canberra;

• 24 years old, (one of Domino’s youngest),
• Worked in Domino’s since he was 16,
• Is opening his 6th store.
• Has 200+ employees.

Tom Walker, Multi-Site Domino’s Franchisee in SE QLD;
• Started with Domino’s as a 14-year-old,
• Opened his first store in 2013 and has just opened his 10th store in June 2017,
• His Bundaberg store holds the Guinness World Record for the most pizzas sold in a single day,
• His latest store opening (June 2017) broke the record for most pizza sold in an opening week for Australia and NZ (just under 9,000 pizzas).

The stories of both Chad and Tom are ones that Domino’s wants you to know as a potential franchise owner, even as a parent, and as a customer. And why not… It’s undeniable that from an entrepreneurial perspective, these are great inspirational stories. They are about earning your dues, learning from the ground up, preparing well, and being given a chance, and then taking that chance with both hands – and who doesn’t love those kinds of stories?

According to Nick Knight, CEO Aust/NZ, the reason for the success of both Chad and Tom is no secret. “Amongst the many other things they do well in their business, they are first and foremost passionate local area marketers. They are constantly looking for ways to promote and present their business in the communities they are in.”

Creative Partnering
In what can best be described as a kind of ‘creative partnering’, a significant number of Domino’s franchisees are quickly moving from a single site to two, three and so on. It’s the way they are doing it within the system that is interesting, and creative. Nick says that “It’s not unusual for franchisees to go into partnership with friends or spouses, as well as other franchisees in the system to co-own multiple stores together.

They may co-own one store with one franchisee, and another with a different franchisee and so on.” “Having multi-unit franchisees like Tom and Chad who started from absolutely the base level within the business at the youngest of ages is such an exciting thing. They are literally growing up with the system at the commencement of their working lives and tapping into all that the Domino’s
system has to offer with their passion, enthusiasm and drive for success. It’s infectious!”

“We have this great experience occurring within the business where we are having young people who have worked and demonstrated success in running a store as a manager, for example, can benefit from the franchisee arranging an equity structure for them to assist their expansion into other locations. This benefits everyone involved.” But Nick is also clear to state that multiple store ownership is not necessarily for everyone. “Everyone has different goals and desires. Just because you may not have in your plans to own and run multiple locations, this does not mean that this business isn’t for you.

Tom Walker’s Five Key Tips for Success

1. Don’t give up when you first start trying to achieve your goal There will be a lot of challenges and you’ll cop knocks many times a day, but it’s really important not to give up. Every time I have built a store I’ve had people stand in my way but you have to learn to never say no.
2. Do your homework your stuff inside out and have dedicated time Make sure you know and put in the hard work so you understand everything about your business.
3. Always have a people plan sure to have a backup plan when it comes Always make to your team that you rely on to deliver a great experience to your customers and run the business. You need to know and pre-empt what they might do and need. If you are unprepared and ‘fill spots’ with anyone available, don’t be surprised if the result is poor.
4. Prioritise your spending money savvy and prioritise what’s important. You have to be You’ve got to work hard and sometimes you have to miss out on things like holidays initially in order to prepare yourself and the business so you’ll have money later through a solid business operation.
5. Be picky about your tribe business is hard and people need to remember Running a that nothing is going to be given to them and they’ll never do it on their own. You will need help along the way. I could not have achieved what I have so far on my own, so make sure you get and keep the right people around you.